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Culture isn’t about the free snacks and beer

It’s easy to get distracted by all the perks that you can give and the salary increases that you can afford.


Only to find out that people leave anyway.


Here is the 5 things you need to get right:


Create trust and safety: Do people share what they truly think? Can they be vulnerable with you and with each other? Is it safe to fail or make mistakes?

Normalize healthy conflict: Can people disagree respectfully? Is it safe to share candid feedback with one another? Can they address contentious topics or do they avoid them?


Value commitment: Can your team commit to decisions together even if not everyone agreed with it? Can you trust what people say and how they act when you are not in the room?

Encourage accountability and ownership: Do people take accountability for their deliverables or do they blame others / find excuses? Do they take accountability for their actions or the lack of it?

Reward results: Are people able to deliver results? Is there a reward for high performance and consequences for failing to deliver?

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